Sessions

How do you sell DNN?

How does DNN compare to other CMS/platforms?

Tycho de Waard
Status
Accepted
Level
Business
Date and Time
5/28/2017 9:00 AM
Location
Aulets

A story about editors, managers, marketeers & tenders. Distorted with neurolinguistic programming.

As a customer I have been buying content management systems for a decade. As a manager at an internet company I have been selling Drupal, Magento, Wordpress and DNN for 9 years.

I like to share with you what discussions I never have. What discussions I always have. What gives your DNN story a competitive edge?

And... how to manipulate your sales pitch.

About the speakers

Tycho de Waard
Started as a project manager for the Dutch Chamber of commerce. I have been working together with over 20 editors for 6 years.

After that I was a marketing consultant for an international software company. Learned a lot. For example that I don't like working for a company that is listed at the stock exchange.

In 2008 I became a manager at ICATT, an internet company using DNN.

2016: the start of my own company. Because I know I understand customers. I used to be one voor almost a decade. As a non-dev it's my mission to show the world that DNN is the perfect solution for customers.