Sessions

Everything you didn't want to know about programmatic advertising…

…but need to know and why it’s really important to the future revenue models for many digital businesses.

James Rosewell
Status
Accepted
Level
1
Capacity
30
Date and Time
5/27/2017 3:30 PM
Location
Buscarols

If you use an Ad Blocker or are accessing web sites or apps that contain advertising you’ve already experienced programmatic advertising. If you have an app, web site, or blog funded in some way via advertising then your revenue model is likely to be dependent on programmatic advertising.

This session provides a business level summary of programmatic advertising, how it’s changing and why the rise of Ad Blockers, fake news, extremist you tube videos, Facebook, Apple and Google are fundamentally shifting the power and money to the detriment of many.

About the speakers

James Rosewell