If you use an Ad Blocker or are accessing web sites or apps that contain advertising you’ve already experienced programmatic advertising. If you have an app, web site, or blog funded in some way via advertising then your revenue model is likely to be dependent on programmatic advertising.

This session provides a business level summary of programmatic advertising, how it’s changing and why the rise of Ad Blockers, fake news, extremist you tube videos, Facebook, Apple and Google are fundamentally shifting the power and money to the detriment of many.