Whether you're a developer, administrator, manager or marketer, you use content to communicate and share. Content marketing is a discipline you can use to connect with peers, find new customers or advance a cause.

Several years ago, Dennis Shiao established the content marketing operation at DNN Corp. In this session, Dennis shares insights on how he got a content marketing operation off the ground, and how he manages the function today.

This session will be useful to others who are thinking about doing content marketing for their cause or organization.