- Status
- Accepted
- Level
- marketing, business
- Date and Time
- 6/1/2018 3:30 PM
- Location
- Session Room 1
Customers want a slider, so called specialists say they don't work. Some say content needs space, others say content should be short. Should buttons be rounded or flat? How many steps should a conversion be? How crucial is speed load?
Only one way to find out! Sure Google analytics gives you some info. But what's your next step?
I'll take you on a tour where we define a goal, detect possible issues, measure success or failure, refine the measurements, implement A/B testing and measure again...
About the speakers
- Tycho de Waard