Sessions

Does your site/shop add value?

Analyze, make assumptions, tag, measure, A/B

Tycho de Waard
Status
Accepted
Level
marketing, business
Date and Time
6/1/2018 3:30 PM
Location
Session Room 1

Customers want a slider, so called specialists say they don't work. Some say content needs space, others say content should be short. Should buttons be rounded or flat? How many steps should a conversion be? How crucial is speed load?

Only one way to find out! Sure Google analytics gives you some info. But what's your next step?

I'll take you on a tour where we define a goal, detect possible issues, measure success or failure, refine the measurements, implement A/B testing and measure again...

About the speakers

Tycho de Waard